​Hate it or hate it, but cold pitching is an effective way to get new clients/ job/ hey, maybe even a partner. 

But the same way as diving into a new relationship, cold pitching can be scary and require you to have some guts. 

The secret here is not to take things personally. They said ‘no’ not because you suck, but because they are not looking for expanding their team. And talking about no’s, accept every ‘no’ as a new step on the ladder, which takes you closer to your goal. Because any failure is a learning curve that eventually leads you to success. 

And who am I to talk about cold pitching? Well, I got two jobs by knocking on the closed doors. And I regularly approach and sign new clients this way. 

I’ll talk in my next post about 5 essential parts of cold pitching. Meanwhile, comment below - do you like, hate or absolutely hate cold pitching? 

Good writers are great readers. There, in the books, newspapers & magazines, lies an endless source of new words, intricate sentence structures, delicious word-plays, captivating metaphors, witty phrases, and so much more. 

Besides books, check these tips that help you write more gracefully and build an impressive vocabulary.

Tip No 1
I do love the Saurus - a wonderful tool to fetch a synonym that’ll liven up your speech or writing.
Extra: The Merriam-Webster online dictionary has a subscription. After opting in, you'll daily receive a new word with an explanation. It's a great way to learn new words.

Tip No 2
Read a lot. And while doing so, make notes in mind or on paper of phrases, words, structures, use of tenses, sayings - anything that catches your eye. 
I go a step further and write them all down in a notebook. So, when I have writer’s block, I flip through my notes to ignite my creative writing. 

Tip No 3 
Practice. The more you write, the better you become. At first, the whole process may seem horrible, stale, and utterly nerve-wracking. But writing is a muscle; the more you train it, the easier it goes. 

Tip No 4
Use Grammarly. I've said it many times, but I won't get tired of repeating it - this writing app is amazing. Not only does it correct your punctuation and spelling, but it also suggests synonyms and better sentence structure. You can download it for free.
​
​Do you love or hate writing? Comment below. 

• You set yourself & your brand apart in the online world. Through your copy, tone-of-voice, vocabulary - and heck - even punctuation you show the uniqueness of your brand. You tell the world what’s special about you (& your brand).
• You share your values, goals and mission. We, modern consumers, don’t buy from or hire brands ’just because.’ We do so when we like what the brand stands for. And through your copy you let your customers know what are your brand’s values and what it aims to give to this world.
• You create a connection with your customers and build a community. Yes, of course, having a rad design and beautiful images is important. But design and a pretty picture don’t make your customers feel understood. Your copy will. And when there is an understanding, there is a mutual liking and support too. 
• You tell your story. And it’s a great one. Maybe a small yet significant action that’ll cause a ripple effect. Through your copy, you inspire your audience, and you lead the way.
• And ultimately, through your copy, you influence your customers’ purchase decision. Remember, the mind will always justify what the heart has already chosen. If your customers' hearts like your words and what your brand stands for, their minds will find a reason to approve purchasing from you or hiring you. 
  ​
  

Oftentimes, your copy is the only channel to reach out to your audience: your existing customers and the like-minded folks who will LOOOVE your product or service. Craft your copy carefully but with passion, use your words wise but aim to inspire. 

Does your copy represent your business in the right way? Get in touch (via message), and I'll check it & let you know.