You don’t want your hard work to be wasted. Get your clients' attention with a killer email subject. And here's how to.
For hours, you crafted that email to your subscribers. And they ended up never opening it! I’ve been in your shoes, and I know how horrible it is to hear crickets chirping instead of getting your orders coming.
In my last post, I shared a few tips to improve your email opening rate. Today, be ready for a new batch.
1.Get personal. A person’s name in your sender’s field can increase open rates by 35%. Ditch "info," "reception," "customer service," etc. and use your name. Who cares what an info@ blah-blah-blah.com has to say? But people may drop what they are doing and read YOUR email when it comes with YOUR NAME in the sender’s field.
2. Urgency plays the trick. By adding some urgency words into the subject line, e.g., last day, take action, now, open, etc., you boost the chances your email will be opened. The secret is to not overdo it with the urgency words. Spread them thin like the butter on your toast.
3. Play with capital letters and punctuation. Sometimes, breaking the rules is the best thing to do. Be creative (but precise!), add an unexpected twist to your subject line - capitalize letters in the middle of a sentence. Break your sentence. Add a question mark? Play around!
4. Avoid spam words. Those will kill your email before you even hit "send." Over 300 words trigger the spam filters. Stop! What?!?! Yes, that’s the sad truth. So I advise getting familiar with that 300 words and keep them out of your email subject & body. E.g., free, offer, last minute, buy, click here, exclusive, instant, results guaranteed, best deal, winning, increase sales, and mooore!
Apply these tips and the once I gave last week, and go, write the truly-loved-by-your-customers emails, and rule the world (of your business)!
Copywriter, translator, editor. She has 7+ years experience in the field, works mostly in the creative industry.