Hate it or hate it, but cold pitching is an effective way to get new clients/ job/ hey, maybe even a partner.
But the same way as diving into a new relationship, cold pitching can be scary and require you to have some guts.
The secret here is not to take things personally. They said ‘no’ not because you suck, but because they are not looking for expanding their team. And talking about no’s, accept every ‘no’ as a new step on the ladder, which takes you closer to your goal. Because any failure is a learning curve that eventually leads you to success.
And who am I to talk about cold pitching? Well, I got two jobs by knocking on the closed doors. And I regularly approach and sign new clients this way.
I’ll talk in my next post about 5 essential parts of cold pitching. Meanwhile, comment below - do you like, hate or absolutely hate cold pitching?