Why knowing your audience is crucial for your company's success

My Instagram feed is packed with tips on what to do with the free time we suddenly got on our hands. Well, let me tell you this. I am a working mom. I got a pre-schooler and a toddler cruising my home office 24/7 as the school and the daycare are closed. Plus the household. Plus no more regular working days as once again the kids are at home. So, the little free time I had was gone the moment we all went into the quarantine. 

What does it have to do with knowing your audience? Well, quite a lot. It’s all about knowing your customer and what her problem is. Would I sign up right now to an origami workshop or purchase a gardening e-book? No way! I have no time for these. On the other hand, if you give me some ideas for the kids’ activities while mama’s working - you’ll get me listening. Would I gladly opt-in and pay for the online dance classes for my pre-schooler? Absolutely. Would I choose to enroll into a workshop 'balancing your work and family'? Yes, where shall I sign up. I think you got me. When offering the right solution to the problem of your customer, you won't need to sell hard. Your customer will gladly exchange her/his money for getting the problem fixed. 

Next week, I talk about how to get a step closer in understanding who your customer is. To learn more right now you can register to my 1:1 copywriting training and get insights into defining your customer, choosing the right tone of voice and clear messaging, crafting a powerful copy and so much more.  Link in the bio.

Share, who is your perfect customer? And what is his/her biggest struggle is? ​