My Instagram feed is packed with tips on what to do with the free time we suddenly got on our hands. Well, let me tell you this. I am a working mom. I got a pre-schooler and a toddler cruising my home office 24/7 as the school and the daycare are closed. Plus the household. Plus no more regular working days as once again the kids are at home. So, the little free time I had was gone the moment we all went into the quarantine.
What does it have to do with knowing your audience? Well, quite a lot. It’s all about knowing your customer and what her problem is. Would I sign up right now to an origami workshop or purchase a gardening e-book? No way! I have no time for these. On the other hand, if you give me some ideas for the kids’ activities while mama’s working - you’ll get me listening. Would I gladly opt-in and pay for the online dance classes for my pre-schooler? Absolutely. Would I choose to enroll into a workshop 'balancing your work and family'? Yes, where shall I sign up. I think you got me. When offering the right solution to the problem of your customer, you won't need to sell hard. Your customer will gladly exchange her/his money for getting the problem fixed.
Next week, I talk about how to get a step closer in understanding who your customer is. To learn more right now you can register to my 1:1 copywriting training and get insights into defining your customer, choosing the right tone of voice and clear messaging, crafting a powerful copy and so much more. Link in the bio.
Share, who is your perfect customer? And what is his/her biggest struggle is?