After all, we know small things always turn out to be the most important ones. So here it is (drum rolls, please) - by creating the following types of content, you'll noticeably INCREASE your audience's engagement and your sales!
1. Share a secret. Ok, you're reading this sentence right now, so you got hooked on my secret bait. People are curious by their nature. Telling a secret always gets their attention.
2. Show how to overcome a problem. Often, life is a struggle. People want to know that a) They are not alone, and others are dealing with the same problem (connection). b) Get some handy tips/insider's info on how to solve their problems.
3.Trigger emotions (surprise your audience, make them laugh or cry). Our emotions fuel our actions. As well, we tend to remember an emotional experience better than a neutral one. Bring joy, and people will come back to follow you/ hire you or buy from you.
4. Ask questions/conduct polls. How doesn't like to be heard? We, people, love to talk and share our opinion. And that's fantastic! As there is nothing more fascinating in this world than listening to people and their unique stories. Lend your ear to your audience. And they'll thank you.
5. Tell a story. Our life is a thread of stories, big and small. They are mesmerizing, scary, hilariously funny, philosophical, amusing, lovely, merry, shocking, eyebrows-rising, and so much more. Telling a story can help you engage your audience, take their attention, and motivate their actions.
What type of content do you tend to respond to?
Written by A. van Eck-Samarina
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Copywriter, translator, editor. She has 7+ years experience in the field, works mostly in the creative industry.