What is the goal of your copy? And yes, your copy has to have a goal, even if it's just a cute lil list of your pets' names.
So, we tackled the audience question. Now, what is the goal of your copy?
Is it to sell?
To ignite interest?
To get people subscribe?
You should be very clear on what you’d like to achieve with your writing. As each desired end-result requires different approach.
Let’s say, you are crafting an “About” page for your website. What is the goal of this page? The obvious answer would be to describe your personality and professional experiences. Fair enough. But with the “About” page being the second most visited page on your website(!!), it is wise to give the audience more than merely listing your hobbies and pets’ names. The “About” page is the ideal place to offer your prospect a reason why she/he should buy from you or hire you. It’s a great opportunity to establish a bond with your potential customer and bring him/her in action.
Approach every section of your website, your blog posts, newsletters, email campaigns, LI profile the same way. Think what you’d like to achieve with your copy before you start working on it.
Another essential question to ask when writing a piece of text is how your reader will benefit from it. In my next post, I’ll come onto that in details.
So, keep an eye on my profile. Alternatively, subscribe to my newsletter HERE. Or, if you need more tips on writing your copy pronto, pick my brain and book a 1:1 copywriting training session with me.