It’s now or never! 5 reasons to revisit your web copy right now to avoid drastic consequences for your business.
dOk, I get it, spending your valuable time on copywriting may not be on top of your priority list right now. For starters, there is the corona crisis that threw your business upside down - the uncertainty of the future, many unexpected issues to solve, and working from home (with or without kids). Besides, copywriting is often seen as a daunting and preferably avoided task. But it certainly shouldn’t be. As a good web copywriting is the prime source of your revenue. It sets your business apart. It attracts the right kind of customers that are willing to buy or hire. It builds a long-term loyal relationship between your brand and your customers (it makes them returning customers). And finally, it establishes your authority in the branch. What else is there to wish for?
If this is the place where you go: “I know, I know. But I don’t have time for…” Allow me to interrupt. Here are the five reasons you should invest your time and effort in writing your web copy right now.
Reason No. 1
There is no offline. Gone. Poof. Disappeared. So the only place we can do business is online. In the pre-corona era, one could have done durable with a lousy web copy focusing on the IRL clients acquisition and maintenance. But now, this option does not exist. And having a web copy that is less than great will sink your business (say hello to Titanic). Your website is more than a business card. It’s your major channel of DOING business.
Reason No. 2
Yes, there are million things to worry about. But whether we like it or not, life has slowed down, so has the business. And we have some extra time on our hands. So, this is the perfect opportunity to invest some hours and a couple of drops of sweat and tears into your copywriting. Revisit your website, sales page, and LI profile. Optimize your headlines, CTA’s and niche keywords. You’ll be surprised to see the number of new clients you get after stepping up your copywriting game.
Reason No. 3
The covid-19 may have positively impacted your business. And you came up with a new product/ service. Fantastic. Now, it is time for the world to discover what you have to offer. But if your copy is booooooring, no one will get to the discovery part. Instead, your potential customer will turn to her Insta feed on the second sentence. Through a good web copy, you can create the awareness, educate, ignite the desire, stimulate the action, and achieve the results. In fact, good copywriting is also important when working on your newsletters, press-releases, and sales proposals. A well-written proposal will easily upsell.
Reason No. 4
Oh, the sweet power of words. A few short words can change your life (think about “I love you” or “I never want to see you again”.) I leave love to novels. But commercial or political copy is not less impactful. Remember Obama’s “Yes, we can” or Adidas’ “Impossible is nothing” or Pepsi’s “The choice of a new generation.” These tiny sentences are known around the world. Some have inspired us, some have set us in motion, some have made us want to be part of the group. Your copy too has power. If it’s a good one – it engages; if it’s a bad one – it makes customers go. When you find the right words, a fitting tone of voice and create a fine structure you can make a remarkable impact on your (potential) customers.
Reason No 5
Nah, I’ll do it another day. Very well. That may be your answer. But by putting your web copy aside you’ll miss your window of opportunity. This is not the business as we used to know. And it will never be. The world, the business is changing in front of our eyes. And they are changing for good. So, it’s up to you whether you get on the bandwagon or staying left behind in the settling dust.
What do you choose?
If you choose to join, I hope you are inspired enough to let your fingers fly on the keyboard. However, if you are struggling to find the right words you can:
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Copywriter, translator, editor. She has 7+ years experience in the field, works mostly in the creative industry.