In the Japanese language, the word 'crisis' consists of the characters (kanjis) 'danger' and 'opportunity.' Shall we follow the example of the wise Japanese and try seizing opportunities when things get pretty bad?
Are there anything pros we can get out of the Corona outbreak and quarantine when it comes to our businesses? Sure, there are.
1. Go online, focus on your funnels and content.
If you can't offer your product or services online, it's time to build a solid base of followers and like-minded buddies - in other words, community. Transfer your expertise into a video or a blog. Share your knowledge, experience, and even hobbies.
Can you create a webinar, masterclass, course or an e-book that'll boost your income and customer engagement? If yes, now it is just about the time.
Think about email marketing. Do you use any? What can you improve? How?
FYI: "The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%." - Belina Weaver. Belinda has created an awesome challenge that'll start on Monday, March 23rd. I'm in.
2. Share. In these uncertain days, we all can use a boost of basically anything. Brilliant, if you sell an online service or product. But it would be fantastic if you can share something for free. Offering free content:
a) attracts potential customers;
b) builds your credibility and proves your expertise;
c) gives you a valid input into your customer's needs;
d) ignites engagement;
e) boosts your brand's visibility;
f) provides you with a sweet opportunity to test-drive a product that you would potentially be able to sell in the future;
g) brings satisfaction, as doing good always makes us feel great.
3. Work on your business. Often, we simply lack time for our own business. Up to the ears in projects, we may randomly post on social media. C'est tout. But that's not enough. Now, when the projects slow down and the clients (insert a sad 'ah' here) a lying low, it's a great time to give your own business and content priority. Mastermind your next step. Where does your focus lie on? What channels can you use? Is there a strategy in place? Copyblogger.com has tons of useful information on content strategy.
As for me, I'm working on my email funnel, an e-book and a lot of learning/ skills development.
And a big teaser - there's a free goodie coming your way, soon, very soon, my dears.
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