The traffic light technique is one of my favs, not for avoiding traffic but for editing texts like a boss.
I first read about this method at CopyBlogger and I have been using it religiously ever since.
Here are the steps:
1. Write your copy.
2. Start reading aloud and marking the sentences in three colors. If you are happy with how your sentence sounds, looks, and communicates your message - paint it green. If you doubt some words, a particular comma or structure - color it yellow. If your eyebrows are frowning - throw the sentence in red with no hesitation.
3. Start re-writing the yellow and red pieces.
4. Pat yourself on the shoulder when the whole text is green.
Editing is an essential part of any writing process. Ask someone to proof-read/edit your copy. Preferably, hire a pro. We, copywriters & editors, are trained for noticing tiniest mistakes, putting commas in place, and dotting the i’s and crossing the t’s. But if you can’t get a professional to look through your text, ask a friend, your mom, or anyone who’s good with language. You will be amazed at the results! Your copy will be as delicious as your birthday cake. Now, off you go traffic light-ing your text.
Leave a Reply.
Copywriter, translator, editor. She has 7+ years experience in the field, works mostly in the creative industry.