1. Use the word ”you” It gives an impression of a dialogue. You address your reader directly. ”You” grabs attention and strengthens your message.
2. Use active voice vs passive. There is nothing wrong per se with the passive voice. But it blurs your message.
E.g. "You will be supported by our best in-house specialists." sounds less energetic, less solid than "Our best in-house specialist will support you 24/7."
3. Make your writing active by using more verbs and fewer adjectives and adverbs (unless your writing is creative and requires many adjectives, e.g. fashion magazines).
4. Details sell. Give the exact number instead of using the word ”many”, name your clients instead of saying ”I work with the leading companies in the industry”, give examples instead of vaguely mentioning the subject.
E.g. With two master’s degrees and two copywriting diplomas, 7 years of copywriting experience and clients such as the Kunsthal Rotterdam, SuitSuit and the GoodPeople, I’m your copywriter when it comes to channelling your business awesomeness onto paper (better I say screen.)
With several language studies and years of experience, after helping many companies in the creative industry, I know what you look for. And I’m here to help you with your web copy.
5. Tell a story. I heart me a good story. Who doesn’t love a good story? Storytelling and story listening are some of the oldest skills humanity has. A story always catches attention. You have a story; your business has a story; your future has yet unwritten story to tell. And we all are eager to listen!
Go ahead and tell me the story of yours.